Where Did You Go QR Code?
The QR code might not be dead, but it isn’t making as much noise as it used to be. While I would imagine there are many theories on why the QR code is keeping so quite, I have identified four uses of QR codes that will be sure to kill your campaign.
1. Having your QR code direct users to a non-mobile website
If you read my post Dear Brands, Please Go Mobile, you would already know this drives me crazy! Clearly, I am scanning your QR code on a mobile device, so why would you send me somewhere not optimized for mobile?
2. Putting QR codes where users can’t use them
Subway stations with no cell phone reception certainly are the place to be running a QR campaign
3. Putting QR codes were users can’t scan them
Sure, if you put your QR code on a billboard people will be able to see it. However, it is unlikely that they will be able to scan it as they drive by at 75 MPH.
4. Putting QR codes where users can’t see them
There have been a lot of creative and eye-catching QR codes. But, there have also been some that are a little too creative and they make the QR code hard to find.
If you want to launch a rockin’ QR code campaign, I am all for you. QR codes can still certainly serve a purpose and, if used correctly, help your brand reach more consumers. But, if you aren’t real sure what to do with a QR code, please don’t ruin it for the rest of us. Only time will tell how long the QR code will go on. Like I said, it isn’t dead yet.
- Reed Pankratz